Let’s talk about something most business owners avoid — but absolutely need to know:
💸 How much does it cost you to get a customer?
📈 And how much is that customer actually worth to your business?
If your answer is a shrug or a “depends, I suppose…” then we need to fix that — fast.
Because without those two numbers, you’re guessing.
You’re crossing your fingers with your Facebook ads. You’re hoping your Instagram reels will “go viral.” You’re downloading lead gen templates and throwing spaghetti at the wall…
But deep down, it’s all a bit blind.
And I get it — this is the kind of stuff that makes many women switch off. It sounds too “mathsy” or too corporate.
But trust me when I say: this is where your power lives.
Let’s break it down simply:
- Cost Per Acquisition (CPA) What are you spending to get someone to become a paying customer?
This includes your time and your money — so if you’re spending 6 hours a week on Instagram content, chasing DMs, and doing back-and-forth with prospects, that counts too!
2. Customer Lifetime Value (CLV) How much is a typical customer worth to you over the course of 6–12 months?
Is it a one-off £200 sale? Or are they spending £200 every month for 6 months? Massive difference.
Here’s why this matters:
If you know a client is worth £1,200 to you, then suddenly spending £100 to get one feels smart, not scary.
Without this knowledge, you’ll always feel nervous about investing in marketing — because you don’t know what return to expect.
You’ll stay in safe mode. And safe mode is slow, stuck, and full of second-guessing.
Want to feel more in control of your sales and marketing?
Good. That’s the goal.
Here’s a Marketing Spend Calculator to help you:
👉 [Click here to download it now]
No jargon. No complicated formulas. Just a few key questions that could change how you run your business forever.
Because when you know what you can afford to spend to get a customer — and what that customer is really worth — you start playing a different game entirely.
A smarter, more confident, more profitable game.
Let’s help you win it.